https://withthatecho.com withthatecho Thu, 31 Aug 2023 22:47:05 +0000 https://withthatecho.com en https://withthatecho.com/2023-Reel Thu, 31 Aug 2023 22:47:05 +0000 withthatecho https://withthatecho.com/2023-Reel https://withthatecho.com/Rise-Above-Featuring-Gigi-Hadid-x-Reebok Fri, 20 Sep 2019 21:48:24 +0000 withthatecho https://withthatecho.com/Rise-Above-Featuring-Gigi-Hadid-x-Reebok RBK Rise Above Women’s Campaign / Gigi Hadid Reebok called on us to create a global toolkit for their women’s campaign featuring Gigi Hadid that ran with the #perfectnever hashtag. Our approach was to elevate women who embrace who they are instead of what society thinks they should be, as embodied by the season-long #perfectnever campaign. The day has come where the strive for perfection in our society is shattered. Attempting to be perfect only allows the pressures and expectations of others to limit you. Instead, working hard on being the best version of yourself is much more rewarding. In celebration of women everywhere who climb to their highest potential (and a near-literal extension of the campaign’s visual direction), we created Rise Above. Photographer: Cathrine Wessel, Russell James Executive Creative Director: Joe Sundby Creative Director: Kyle Sundby Art &amp; Design Direction: Mike TorrettaDesigner: Mike Torretta Writer: Kyle Sundby <img width="1935" height="956" width_o="1935" height_o="956" data-src="https://freight.cargo.site/t/original/i/60305e256a271745114f1a4c21d825b1cdfc12eea46276a2b6b46b631d6a17ac/RISE_UP_BILLBOARD_01_MOCK-copy.png" data-mid="115507895" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/60305e256a271745114f1a4c21d825b1cdfc12eea46276a2b6b46b631d6a17ac/RISE_UP_BILLBOARD_01_MOCK-copy.png" /> . &nbsp;&nbsp; <img width="1159" height="2003" width_o="1159" height_o="2003" data-src="https://freight.cargo.site/t/original/i/6ccfd66b4ca84f1c1d76605c89b187190ab3605740fd0a0b863c3405fb4905e4/PPF-Instagram-Story-Template_Gigi_2.png" data-mid="115494316" border="0" data-scale="21" src="https://freight.cargo.site/w/1000/i/6ccfd66b4ca84f1c1d76605c89b187190ab3605740fd0a0b863c3405fb4905e4/PPF-Instagram-Story-Template_Gigi_2.png" /><img width="2754" height="3673" width_o="2754" height_o="3673" data-src="https://freight.cargo.site/t/original/i/d7230965c8db0532b0e79cec52d04bce938c94bd69543027fcf16ff9a01ac69d/PPF-Billboard-StepsUp.png" data-mid="115509779" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/d7230965c8db0532b0e79cec52d04bce938c94bd69543027fcf16ff9a01ac69d/PPF-Billboard-StepsUp.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/861d14a3f491dd5106ff02c5c2731be3839be9a48dc27355d5d57ae4b6127730/GG_HAYASU_01.png" data-mid="115504467" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/861d14a3f491dd5106ff02c5c2731be3839be9a48dc27355d5d57ae4b6127730/GG_HAYASU_01.png" />.&nbsp; &nbsp;<img width="2093" height="1083" width_o="2093" height_o="1083" data-src="https://freight.cargo.site/t/original/i/41f6f302148cf28d1b66fd2b35ae31e51b4939eebefb1e209afdd5bf12d0485f/PN_01B.png" data-mid="115509899" border="0" data-scale="59" src="https://freight.cargo.site/w/1000/i/41f6f302148cf28d1b66fd2b35ae31e51b4939eebefb1e209afdd5bf12d0485f/PN_01B.png" /> <img width="2040" height="3190" width_o="2040" height_o="3190" data-src="https://freight.cargo.site/t/original/i/6c09dc1a013b3785c82da1a6948b6b72f9c54bbad0d46f2be489dc1018712ef9/NEW_Gigi_Hadid_Q3_Add_KV_02C.png" data-mid="115495441" border="0" data-scale="41" src="https://freight.cargo.site/w/1000/i/6c09dc1a013b3785c82da1a6948b6b72f9c54bbad0d46f2be489dc1018712ef9/NEW_Gigi_Hadid_Q3_Add_KV_02C.png" /> &nbsp;&nbsp;<img width="3976" height="2652" width_o="3976" height_o="2652" data-src="https://freight.cargo.site/t/original/i/519fae445682638cb0dfadce5168db1d8c89612bcb14ea33c99e8f9f440eae2a/PPF-poster-template-Gigi_1.jpg" data-mid="115569098" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/519fae445682638cb0dfadce5168db1d8c89612bcb14ea33c99e8f9f440eae2a/PPF-poster-template-Gigi_1.jpg" /> https://withthatecho.com/Hyperice-Holiday Thu, 03 Jun 2021 21:24:04 +0000 withthatecho https://withthatecho.com/Hyperice-Holiday Hyperice® Digital Campaign After a year of explosive growth, Hyperice was approaching their busiest part of the year and needed a digital campaign that would continue their momentum from Black Friday through the Holiday season of 2020. Collaborating with Hyperice’s primary photo production partner, we set the direction for the campaign and produced a comprehensive directive including visual style, taglines, copy, layout design and rollout strategy. The result was a crisp, focused campaign, helping build their social following while propelling them through their best performing holiday season to date. Photography: Photon Studio Creative Director: Louis Carlton Design/Design Direction: Mike TorrettaWith: Plastic Sunshine &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="4164" height="2306" width_o="4164" height_o="2306" data-src="https://freight.cargo.site/t/original/i/c75b664eace575bb9c5be0fbeda09d27178e25ea6f3bd5c43a2154b69ff93558/Screen-Shot-2021-06-03-at-2.49.46-PM.png" data-mid="110313479" border="0" src="https://freight.cargo.site/w/1000/i/c75b664eace575bb9c5be0fbeda09d27178e25ea6f3bd5c43a2154b69ff93558/Screen-Shot-2021-06-03-at-2.49.46-PM.png" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img width="1760" height="3060" width_o="1760" height_o="3060" data-src="https://freight.cargo.site/t/original/i/9590ec738f859154945feb7d0fe712f4295554de8c7f3d34cda5764304f43717/Screen-Shot-2021-06-03-at-3.01.52-PM.png" data-mid="110314178" border="0" data-scale="18" src="https://freight.cargo.site/w/1000/i/9590ec738f859154945feb7d0fe712f4295554de8c7f3d34cda5764304f43717/Screen-Shot-2021-06-03-at-3.01.52-PM.png" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="1662" height="2622" width_o="1662" height_o="2622" data-src="https://freight.cargo.site/t/original/i/52fe1b288fd0a87f98ea74cc4fd194a9737dbc230d18d56a1a8d0668e5425970/Screen-Shot-2021-06-03-at-3.41.01-PM.png" data-mid="110315740" border="0" data-scale="23" src="https://freight.cargo.site/w/1000/i/52fe1b288fd0a87f98ea74cc4fd194a9737dbc230d18d56a1a8d0668e5425970/Screen-Shot-2021-06-03-at-3.41.01-PM.png" /> <img width="3233" height="2155" width_o="3233" height_o="2155" data-src="https://freight.cargo.site/t/original/i/996c7a70e089bce0086bd749c6cdb07ed3f16853f0c671ca3039deb1605e2ed2/wild-posting_01.png" data-mid="110312692" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/996c7a70e089bce0086bd749c6cdb07ed3f16853f0c671ca3039deb1605e2ed2/wild-posting_01.png" /><img width="10885" height="5591" width_o="10885" height_o="5591" data-src="https://freight.cargo.site/t/original/i/970c781be933e09d8820b7819a37b7cca3469fcc6a0a3d4d362cbb67cdcf3ef5/Hyperice_Black_Friday1598_MT-copy.png" data-mid="110313562" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/970c781be933e09d8820b7819a37b7cca3469fcc6a0a3d4d362cbb67cdcf3ef5/Hyperice_Black_Friday1598_MT-copy.png" /><img width="2094" height="2040" width_o="2094" height_o="2040" data-src="https://freight.cargo.site/t/original/i/8c1805e4e0eb921096cd6ec36248d89c39c97b46957307e9ae7f93efa4139e3c/Screen-Shot-2021-06-03-at-3.05.13-PM.png" data-mid="110314240" border="0" data-scale="37" src="https://freight.cargo.site/w/1000/i/8c1805e4e0eb921096cd6ec36248d89c39c97b46957307e9ae7f93efa4139e3c/Screen-Shot-2021-06-03-at-3.05.13-PM.png" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1542b42bad9dac115c360069a2b3079fa9955bfbeecdc27ef4d5334429fc45a2/ipad.png" data-mid="110312727" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/1542b42bad9dac115c360069a2b3079fa9955bfbeecdc27ef4d5334429fc45a2/ipad.png" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="1972" height="3076" width_o="1972" height_o="3076" data-src="https://freight.cargo.site/t/original/i/c4679ac6a87ad60a55a4a63ad043bdf7cf56a2eae7dff3c3ce9ddb77b2436b92/Screen-Shot-2021-06-03-at-3.25.26-PM.png" data-mid="110315081" border="0" data-scale="23" src="https://freight.cargo.site/w/1000/i/c4679ac6a87ad60a55a4a63ad043bdf7cf56a2eae7dff3c3ce9ddb77b2436b92/Screen-Shot-2021-06-03-at-3.25.26-PM.png" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="1890" height="2702" width_o="1890" height_o="2702" data-src="https://freight.cargo.site/t/original/i/110fc0b578bf422f91f5c99719f8ec10d9183bd3d2c895d4a79eb4772773fab6/Screen-Shot-2021-06-03-at-4.01.20-PM.png" data-mid="110317054" border="0" data-scale="21" src="https://freight.cargo.site/w/1000/i/110fc0b578bf422f91f5c99719f8ec10d9183bd3d2c895d4a79eb4772773fab6/Screen-Shot-2021-06-03-at-4.01.20-PM.png" /> <img width="3098" height="2062" width_o="3098" height_o="2062" data-src="https://freight.cargo.site/t/original/i/f945063da7fe574d4d9fce9b3fbb4d17444b172a7d1aafba1b6302d7a813a821/Screen-Shot-2021-06-03-at-3.15.37-PM.png" data-mid="110314559" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/f945063da7fe574d4d9fce9b3fbb4d17444b172a7d1aafba1b6302d7a813a821/Screen-Shot-2021-06-03-at-3.15.37-PM.png" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; https://withthatecho.com/Reebok-Trail-Collection Sun, 15 Sep 2019 21:22:13 +0000 withthatecho https://withthatecho.com/Reebok-Trail-Collection Reebok Trail Collection: Beyond Wild campaign Reebok wanted to bring back the “Boundless Collection” from their early ‘90s heritage – reimagined today. The trail-inspired collection needed to reach beyond the outdoor consumer, and also land with Reebok’s urban fan base. My team and I created a campaign that speaks to the consumer’s boundless attitude and approach to life, including preparation to take on the world no matter where you find yourself and what challenges lie ahead. As the collection crossed beyond the trail into everday life, we needed to shift the consumer’s idea of “Boundless” from a physical state to a representation of daily escapism into the wilderness – both as an aspiration and as an actual possibility – that symbolizes inspiration, drive and limitless potential. The stylized, otherworldly and imagination-fueled imagery of the campaign encourages the audience to break down their own barriers, embrace their boundless potential, and live Beyond Wild. &nbsp; Reebok &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Trail Collection: made to be boundless in destinations urban, outdoors and beyond wild. Director/Photographer: Emiliano GranadoCinematographer:&nbsp;Austin KearnsEditor:&nbsp;Hank FriedmannStylist:&nbsp;Max MosherHair:&nbsp;Traci BarrettMakeup:&nbsp;Amy Chance Creative Director: Kyle Sundby, Mako MiyamotoCopywriter: Kyle Sundby Art &amp; Design Direction: Mike Torretta Designers: Alice Baldwin, Gabe Bledsoe, Mike Torretta <img width="6722" height="6720" width_o="6722" height_o="6720" data-src="https://freight.cargo.site/t/original/i/04c4cab542e43443f46648d8eaf1ed681c4b529369a7d788338a6c4f546df20b/REEBK-0195_FW19_Trail_Female01_1419.jpg" data-mid="83799215" border="0" src="https://freight.cargo.site/w/1000/i/04c4cab542e43443f46648d8eaf1ed681c4b529369a7d788338a6c4f546df20b/REEBK-0195_FW19_Trail_Female01_1419.jpg" /> <img width="6722" height="6720" width_o="6722" height_o="6720" data-src="https://freight.cargo.site/t/original/i/3f7cc0f487f943431fdfd52b3eb495f2428f5d73ab00e714f8dce0ee3b6fd342/REEBK-0195_FW19_Trail_Male01_1419.jpg" data-mid="83799233" border="0" 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data-src="https://freight.cargo.site/t/original/i/105499adea15a65ad308fcb13055583cd5eb0127991190f1f5cc23a474eb4353/-C22296_FW19_Trail_Product_00413.jpg" data-mid="50656677" border="0" src="https://freight.cargo.site/w/1000/i/105499adea15a65ad308fcb13055583cd5eb0127991190f1f5cc23a474eb4353/-C22296_FW19_Trail_Product_00413.jpg" /> <img width="1466" height="1462" width_o="1466" height_o="1462" data-src="https://freight.cargo.site/t/original/i/f3b01d7a2dd05eee023cb683e8ef8ea2f5a92b918d6afd707f1c80685968097b/Screen-Shot-2019-09-16-at-2.31.12-PM.png" data-mid="50736053" border="0" src="https://freight.cargo.site/w/1000/i/f3b01d7a2dd05eee023cb683e8ef8ea2f5a92b918d6afd707f1c80685968097b/Screen-Shot-2019-09-16-at-2.31.12-PM.png" /> <img width="886" height="1332" src="//freight.cargo.site/w/886/q/94/i/776709d8975998737fef197beb98cfacb53b7cd0009e38267fcb2c8039a7294c/Screen-Shot-2019-09-16-at-2.31.36-PM.png" data-src="https://freight.cargo.site/t/original/i/776709d8975998737fef197beb98cfacb53b7cd0009e38267fcb2c8039a7294c/Screen-Shot-2019-09-16-at-2.31.36-PM.png"> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/03a3c64f29ca65aeb0b9990982426e95fd7fdc3e3e49f7efa6a2882307c396c5/REEBK-0195_FW19_Trail_Group01_0587.jpg" data-mid="50737097" border="0" src="https://freight.cargo.site/w/1000/i/03a3c64f29ca65aeb0b9990982426e95fd7fdc3e3e49f7efa6a2882307c396c5/REEBK-0195_FW19_Trail_Group01_0587.jpg" /> https://withthatecho.com/Victoria-Beckham-X-Reebok Sun, 15 Sep 2019 21:22:12 +0000 withthatecho https://withthatecho.com/Victoria-Beckham-X-Reebok REEBOK X VICTORIA BECKHAM SS19 In SS19, we partnered with Reebok to bring Victoria Beckham’s creative vision to market for their first ever brand collab. We developed a holistic plan that merged the two brands. Equipped with a unified look and feel, we created a digital journey across all major channels to drive traffic to our custom .com experience, and developed a toolkit for the global marketplace upon launch of the collaboration.&nbsp; Digital Campaign rollout &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Print, OOH Seasons 1 &amp; 2 Creative Direction/Photographer: Mario SorrentiCreative Direction/Stylist: Alastair McKimmHair: Bob Recine Makeup: Emi Kaneko Film Director: Marilou DaubéExecutive Creative Director: Mako MiyamotoArt &amp; Design Direction: Mike Torretta Designers: Ryan Fleming, Gabe Bledsoe, Mike Torretta <img width="7233" height="4799" width_o="7233" height_o="4799" data-src="https://freight.cargo.site/t/original/i/d51e10399220bdc4c0ddd68f3e84533129fad3d8c87ad4912a9de74e7e650c5d/000718-RBK-01F-MRS-RGB_2-copy.jpg" data-mid="83852534" border="0" src="https://freight.cargo.site/w/1000/i/d51e10399220bdc4c0ddd68f3e84533129fad3d8c87ad4912a9de74e7e650c5d/000718-RBK-01F-MRS-RGB_2-copy.jpg" /> <img width="2539" height="2057" width_o="2539" height_o="2057" data-src="https://freight.cargo.site/t/original/i/6055e4343508d486912b3c61a43a62172a386940df74b67c4039a554cf8fbb38/FW19_ReebokxVB_Campaign_LoRes_July_Image_01.jpg" data-mid="50656401" border="0" src="https://freight.cargo.site/w/1000/i/6055e4343508d486912b3c61a43a62172a386940df74b67c4039a554cf8fbb38/FW19_ReebokxVB_Campaign_LoRes_July_Image_01.jpg" /> <img width="2632" height="1975" width_o="2632" height_o="1975" data-src="https://freight.cargo.site/t/original/i/cf1d088e2af22ca1955f27b915ef5af92e0e7dfc9abe37d9a045e62eb718f946/FW19_ReebokxVB_Campaign_LoRes_July_Image_06.jpg" data-mid="50656409" border="0" src="https://freight.cargo.site/w/1000/i/cf1d088e2af22ca1955f27b915ef5af92e0e7dfc9abe37d9a045e62eb718f946/FW19_ReebokxVB_Campaign_LoRes_July_Image_06.jpg" /> <img width="2532" height="1244" width_o="2532" height_o="1244" data-src="https://freight.cargo.site/t/original/i/13312bf5c677bc248ba98ccf95b05e64aec1df1f6782ceb74c2f0d6a82f2a039/Screen-Shot-2019-09-16-at-3.35.35-PM.png" data-mid="50740178" border="0" src="https://freight.cargo.site/w/1000/i/13312bf5c677bc248ba98ccf95b05e64aec1df1f6782ceb74c2f0d6a82f2a039/Screen-Shot-2019-09-16-at-3.35.35-PM.png" /> <img width="1125" height="1500" width_o="1125" height_o="1500" data-src="https://freight.cargo.site/t/original/i/c95bd0ed0d442414c76fe1589b2aabd373362233f82c50ff002803c65b8dd95a/000718-RBK-08C-MRS-CC-F02_LE.jpg" data-mid="50740845" border="0" src="https://freight.cargo.site/w/1000/i/c95bd0ed0d442414c76fe1589b2aabd373362233f82c50ff002803c65b8dd95a/000718-RBK-08C-MRS-CC-F02_LE.jpg" /> <img width="3120" height="1746" width_o="3120" height_o="1746" data-src="https://freight.cargo.site/t/original/i/11537bdc0676f24e51df7a2502c10fda3649bf06bd33b587e9af0b0c0ab6bb79/Screen-Shot-2019-09-15-at-2.01.36-PM.png" data-mid="50656517" border="0" src="https://freight.cargo.site/w/1000/i/11537bdc0676f24e51df7a2502c10fda3649bf06bd33b587e9af0b0c0ab6bb79/Screen-Shot-2019-09-15-at-2.01.36-PM.png" /> <img width="2532" height="1682" width_o="2532" height_o="1682" data-src="https://freight.cargo.site/t/original/i/133ece00d14ca3af9f1e5548124f5a528480c4a5732a1b3aa5de0597ad6e05ba/Screen-Shot-2019-09-16-at-3.35.48-PM.png" data-mid="50740177" border="0" src="https://freight.cargo.site/w/1000/i/133ece00d14ca3af9f1e5548124f5a528480c4a5732a1b3aa5de0597ad6e05ba/Screen-Shot-2019-09-16-at-3.35.48-PM.png" /> <img width="2580" height="1612" width_o="2580" height_o="1612" data-src="https://freight.cargo.site/t/original/i/5ad2638089c6726ca044e0f47b81f3be8f7b06b7133674e15fe8cbbddc3fa6d5/Screen-Shot-2019-09-16-at-3.58.43-PM.png" data-mid="50741282" border="0" src="https://freight.cargo.site/w/1000/i/5ad2638089c6726ca044e0f47b81f3be8f7b06b7133674e15fe8cbbddc3fa6d5/Screen-Shot-2019-09-16-at-3.58.43-PM.png" /> <img width="1975" height="2632" width_o="1975" height_o="2632" data-src="https://freight.cargo.site/t/original/i/8fd98f16228cfb061554bcce210fa01c521255b78a8d17a0445199310361a710/FW19_ReebokxVB_Campaign_LoRes_July_Image_07.jpg" data-mid="50656520" border="0" src="https://freight.cargo.site/w/1000/i/8fd98f16228cfb061554bcce210fa01c521255b78a8d17a0445199310361a710/FW19_ReebokxVB_Campaign_LoRes_July_Image_07.jpg" /> <img width="1920" height="800" width_o="1920" height_o="800" data-src="https://freight.cargo.site/t/original/i/114d965c05ea9af7f645c0844074a6359b2831d9e74c4a5f1db03d61635eb6e1/FW19_ReebokxVB_MastheadSmall_Sustain_Desktop.jpg" data-mid="50740608" border="0" src="https://freight.cargo.site/w/1000/i/114d965c05ea9af7f645c0844074a6359b2831d9e74c4a5f1db03d61635eb6e1/FW19_ReebokxVB_MastheadSmall_Sustain_Desktop.jpg" /> <img width="1975" height="2632" width_o="1975" height_o="2632" data-src="https://freight.cargo.site/t/original/i/1a491a0a4e9dcddac28c4706fe83c3c296f601b086e697dee81ff9e72d5693ef/FW19_ReebokxVB_Campaign_LoRes_July_Image_10.jpg" data-mid="50656506" border="0" src="https://freight.cargo.site/w/1000/i/1a491a0a4e9dcddac28c4706fe83c3c296f601b086e697dee81ff9e72d5693ef/FW19_ReebokxVB_Campaign_LoRes_July_Image_10.jpg" /> <img width="2632" height="1975" width_o="2632" height_o="1975" data-src="https://freight.cargo.site/t/original/i/41e9144ea1695e6df8c984f66c6dbf1e7c1dda3cb28f1e3ba2c08521517860e7/FW19_ReebokxVB_Campaign_LoRes_Sept_Image_03.jpg" data-mid="50741325" border="0" src="https://freight.cargo.site/w/1000/i/41e9144ea1695e6df8c984f66c6dbf1e7c1dda3cb28f1e3ba2c08521517860e7/FW19_ReebokxVB_Campaign_LoRes_Sept_Image_03.jpg" /> <img width="1975" height="2632" width_o="1975" height_o="2632" data-src="https://freight.cargo.site/t/original/i/de9e59bdb278fc033f485f575ce1d8488ea003e62824b7ca614de5e701cf8aa6/FW19_ReebokxVB_Campaign_LoRes_July_Image_08.jpg" data-mid="50656522" border="0" src="https://freight.cargo.site/w/1000/i/de9e59bdb278fc033f485f575ce1d8488ea003e62824b7ca614de5e701cf8aa6/FW19_ReebokxVB_Campaign_LoRes_July_Image_08.jpg" /> <img width="2255" height="1500" width_o="2255" height_o="1500" data-src="https://freight.cargo.site/t/original/i/2daaa057fa4f731a56b2cf86c978cad9b14be657b4ff217eb1c7fb521087088b/000718-RBK-03H-MRS-CC-F02_LE.jpg" data-mid="50740844" border="0" src="https://freight.cargo.site/w/1000/i/2daaa057fa4f731a56b2cf86c978cad9b14be657b4ff217eb1c7fb521087088b/000718-RBK-03H-MRS-CC-F02_LE.jpg" /> <img width="475" height="592" width_o="475" height_o="592" data-src="https://freight.cargo.site/t/original/i/e66a2fc7e0a0f6f4f1ff5d98c31d329ce73bdb8a1e01ccd4140075370c75116c/Screen-Shot-2019-09-30-at-12.52.13-PM.png" data-mid="57529940" border="0" src="https://freight.cargo.site/w/475/i/e66a2fc7e0a0f6f4f1ff5d98c31d329ce73bdb8a1e01ccd4140075370c75116c/Screen-Shot-2019-09-30-at-12.52.13-PM.png" /> <img width="6800" height="3820" width_o="6800" height_o="3820" data-src="https://freight.cargo.site/t/original/i/b94727b576239bc7e3aac87be9c4c1b1de06dc7b132270b609ca7149f8a5f833/000743-RBK-15G-MRS-CC-F02_LE_4.jpg" data-mid="83850558" border="0" src="https://freight.cargo.site/w/1000/i/b94727b576239bc7e3aac87be9c4c1b1de06dc7b132270b609ca7149f8a5f833/000743-RBK-15G-MRS-CC-F02_LE_4.jpg" /> https://withthatecho.com/Utah-Football-Hall-of-Fame Sun, 15 Sep 2019 21:22:13 +0000 withthatecho https://withthatecho.com/Utah-Football-Hall-of-Fame Utah Football Hall of Fame Upon entering the Pac-12 Conference, the University of Utah needed to compete on a national level in order to sign exceptional recruits. Going head to head against some of the most powerful brands in college football (USC, Oregon, Stanford and UCLA) required Utah to raise their presence for this national stage. In creating the space, strength, power and speed were the design philosophies that guided every decision (material, scale and form). It’s important that the voice and presence of Utah Football felt unified and loud throughout the space. Utah Football Hall of Fame &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Experiential Design and Branding. Custom Typeface designed by Tosh Brown. Creative Director: Brent Watts Art Director/Design: Mike TorrettaPhotographer: Kevin WinzelerSome images were taken during installation - under construction. <img width="1743" height="1125" width_o="1743" height_o="1125" data-src="https://freight.cargo.site/t/original/i/aad3f5bb3d9a4e2b153228fb84fe2e307861756fd717a7c23779901023894ac5/UTAH_Football_hero.jpg" data-mid="83862955" border="0" src="https://freight.cargo.site/w/1000/i/aad3f5bb3d9a4e2b153228fb84fe2e307861756fd717a7c23779901023894ac5/UTAH_Football_hero.jpg" /> <img width="1433" height="1797" width_o="1433" height_o="1797" data-src="https://freight.cargo.site/t/original/i/5574f43eab7d261cf18d64dd887f9a4bbecee879be3900cc0f5c9da356f5733a/Football_05_o.jpg" data-mid="50658700" border="0" src="https://freight.cargo.site/w/1000/i/5574f43eab7d261cf18d64dd887f9a4bbecee879be3900cc0f5c9da356f5733a/Football_05_o.jpg" /> <img width="1433" height="978" width_o="1433" height_o="978" data-src="https://freight.cargo.site/t/original/i/c1772b14f0e9ccea20a980a7537027c0d9ecdd4200fce081c00433a3fd544c50/Football_01_o.jpg" data-mid="50658694" border="0" src="https://freight.cargo.site/w/1000/i/c1772b14f0e9ccea20a980a7537027c0d9ecdd4200fce081c00433a3fd544c50/Football_01_o.jpg" /> <img width="1909" height="1059" width_o="1909" height_o="1059" data-src="https://freight.cargo.site/t/original/i/cd91be43e4aa569d8c69660f96a9715312b1adcec8456828e702d625d9d33573/FootBall_03_o.jpg" data-mid="50658697" border="0" src="https://freight.cargo.site/w/1000/i/cd91be43e4aa569d8c69660f96a9715312b1adcec8456828e702d625d9d33573/FootBall_03_o.jpg" /> <img width="1433" height="951" width_o="1433" height_o="951" data-src="https://freight.cargo.site/t/original/i/7b6d355d6a52a07eb73cf442195a5e15e6b140f91d5cac322af213c200ea92f6/Football_02_o.jpg" data-mid="50658699" border="0" src="https://freight.cargo.site/w/1000/i/7b6d355d6a52a07eb73cf442195a5e15e6b140f91d5cac322af213c200ea92f6/Football_02_o.jpg" /> <img width="1500" height="807" width_o="1500" height_o="807" data-src="https://freight.cargo.site/t/original/i/d553dcf088d8bcfa3823e965bb34111b014d90ea8c66f9f4c6f6482f78bf830e/utah_2.jpg" data-mid="50750127" border="0" src="https://freight.cargo.site/w/1000/i/d553dcf088d8bcfa3823e965bb34111b014d90ea8c66f9f4c6f6482f78bf830e/utah_2.jpg" /> <img width="1699" height="942" width_o="1699" height_o="942" data-src="https://freight.cargo.site/t/original/i/92ce85bd762ce91f151eb8a03497c90f33dafc727b848f76bac7411ad91d3146/UHOF_04_o.jpg" data-mid="50658681" border="0" src="https://freight.cargo.site/w/1000/i/92ce85bd762ce91f151eb8a03497c90f33dafc727b848f76bac7411ad91d3146/UHOF_04_o.jpg" /> <img width="1433" height="1229" width_o="1433" height_o="1229" data-src="https://freight.cargo.site/t/original/i/371af76686695c5e9de9cd9fb16e7236b26ce849a1903c0d315730f6aa69f891/UofUhero_o.jpg" data-mid="50658698" border="0" src="https://freight.cargo.site/w/1000/i/371af76686695c5e9de9cd9fb16e7236b26ce849a1903c0d315730f6aa69f891/UofUhero_o.jpg" /> <img width="1500" height="807" width_o="1500" height_o="807" data-src="https://freight.cargo.site/t/original/i/f859f21281d3603640b3153c26386d030156870ff77da66296a3b0ff1a751ff6/utah_1.jpg" data-mid="50750128" border="0" src="https://freight.cargo.site/w/1000/i/f859f21281d3603640b3153c26386d030156870ff77da66296a3b0ff1a751ff6/utah_1.jpg" /> <img width="1433" height="639" width_o="1433" height_o="639" data-src="https://freight.cargo.site/t/original/i/40109ec9512b4075a3ce09309ecb1861dddf9c22105ab396124e11836fdb6b9d/Football_03_o.jpg" data-mid="50658696" border="0" src="https://freight.cargo.site/w/1000/i/40109ec9512b4075a3ce09309ecb1861dddf9c22105ab396124e11836fdb6b9d/Football_03_o.jpg" /> <img width="1433" height="864" width_o="1433" height_o="864" data-src="https://freight.cargo.site/t/original/i/568f85a622ee0be8bfbea54f670bab98d3ba25fb0a4b1437f9cb2989061fcdf4/UHOF_02_o.jpg" data-mid="50658673" border="0" src="https://freight.cargo.site/w/1000/i/568f85a622ee0be8bfbea54f670bab98d3ba25fb0a4b1437f9cb2989061fcdf4/UHOF_02_o.jpg" /> <img width="1433" height="970" width_o="1433" height_o="970" data-src="https://freight.cargo.site/t/original/i/ea9305e5918942257af9b81cec078e44e317ce9ab743fdc4c12017c7ae2fb1c0/Football_04_o.jpg" data-mid="50658695" border="0" src="https://freight.cargo.site/w/1000/i/ea9305e5918942257af9b81cec078e44e317ce9ab743fdc4c12017c7ae2fb1c0/Football_04_o.jpg" /> <img width="1909" height="1059" width_o="1909" height_o="1059" data-src="https://freight.cargo.site/t/original/i/780b012693466c8e6c63aa5249027f101eb0e80bc04e88cf2caa43e4e7ee97ff/FootBall_01_o.jpg" data-mid="50658686" border="0" src="https://freight.cargo.site/w/1000/i/780b012693466c8e6c63aa5249027f101eb0e80bc04e88cf2caa43e4e7ee97ff/FootBall_01_o.jpg" /> <img width="1433" height="1008" width_o="1433" height_o="1008" data-src="https://freight.cargo.site/t/original/i/2f6aafb3c6c28f6eb6723a4259603854fc917de4bbff79e28ab2352cdf58dcd8/UHOF_03_13_o.jpg" data-mid="50658623" border="0" src="https://freight.cargo.site/w/1000/i/2f6aafb3c6c28f6eb6723a4259603854fc917de4bbff79e28ab2352cdf58dcd8/UHOF_03_13_o.jpg" /> <img width="1433" height="594" width_o="1433" height_o="594" data-src="https://freight.cargo.site/t/original/i/3e3805a42addb56b8b72578334446514bc15bf98fdf6d60d116e9cdc3940216f/UHOF_01_o.jpg" data-mid="50658682" border="0" src="https://freight.cargo.site/w/1000/i/3e3805a42addb56b8b72578334446514bc15bf98fdf6d60d116e9cdc3940216f/UHOF_01_o.jpg" /> https://withthatecho.com/RBK-x-Gigi-Hadid-Capsule-Collection Sun, 15 Sep 2019 21:22:13 +0000 withthatecho https://withthatecho.com/RBK-x-Gigi-Hadid-Capsule-Collection RBK x Gigi Capsule collectionIn SS19, Reebok came to us for help looking to bring back their trail-inspired collection from the '90s in a two-tiered launch. We brought their "Boundless" heritage to life and built relevance using both the trail-inspired collection and Gigi Hadid’s capsule collection by making consumers feel the power of adventure.My team and I created a campaign that speaks to the consumer’s boundless attitude and wild approach to life, including preparation to take on the world no matter where you find yourself and what challenges lie ahead. We elevated Gigi as a natural extension of the campaign while giving her a unique space that reflects her personal journey, adding depth, context and authenticity to the overall storyline.As the collection crossed beyond the trail into everday life, we needed to shift the consumer’s idea of “Boundless” from a physical state to a representation of daily escapism into the wilderness – both as an aspiration and as an actual possibility – that symbolizes inspiration, drive and limitless potential.An evocative, futuristic design language generated engaging, wild and otherworldly storytelling. The video and imagery encourages the consumer to unlock their own limitless potential, because&nbsp;Wild Is Wherever. Gigi Hadid x Reebok &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Wild is Wherever Campaign Photographer: Chris CollsCinematographer: Trevor WinemanEditor: Hank FriedmannStylist: Christine CenteneraHair: Danielle PrianoMakeup: Carolina GonzalezCreative Director: Kyle Sundby,&nbsp;Mako MiyamotoCopywriter: Kyle Sundby Art &amp; Design Direction: Mike Torretta Design: Alice Baldwin, Gabe Bledsoe, Mike Torretta <img width="1620" height="1063" width_o="1620" height_o="1063" data-src="https://freight.cargo.site/t/original/i/61a7a8b41b73c5b2ef1527398b4c4dce1c7464d2b93aecc69bc383107c85ff86/GG_Trail_comp_1.jpg" data-mid="83924724" border="0" data-scale="39" src="https://freight.cargo.site/w/1000/i/61a7a8b41b73c5b2ef1527398b4c4dce1c7464d2b93aecc69bc383107c85ff86/GG_Trail_comp_1.jpg" /> <img width="2756" height="1063" width_o="2756" height_o="1063" data-src="https://freight.cargo.site/t/original/i/f49f225d57a2ab66cfbb785c2ba983f9da1d9f885d2149bfd6ee216c787d409e/GG_Trail_comp_3.jpg" data-mid="83926599" 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data-src="https://freight.cargo.site/t/original/i/e698afab40e787684fed0b25e9ed0a9ed169d159922ed4c8cbceca841d93d8b9/REEBK-0196_FW19_Gigi_Capsule_Look3_Vasquez_0155.jpg" data-mid="50741676" border="0" data-scale="41" data-rotation="-180" src="https://freight.cargo.site/w/1000/i/e698afab40e787684fed0b25e9ed0a9ed169d159922ed4c8cbceca841d93d8b9/REEBK-0196_FW19_Gigi_Capsule_Look3_Vasquez_0155.jpg" /><img width="2252" height="757" width_o="2252" height_o="757" data-src="https://freight.cargo.site/t/original/i/51762258bfea668752b137434650642446197f1c8ccc13f447d02c4f628075a9/Screen-Shot-2019-09-17-at-4.47.10-PM.png" data-mid="50833158" border="0" src="https://freight.cargo.site/w/1000/i/51762258bfea668752b137434650642446197f1c8ccc13f447d02c4f628075a9/Screen-Shot-2019-09-17-at-4.47.10-PM.png" /><img width="1080" height="1080" width_o="1080" height_o="1080" 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data-src="https://freight.cargo.site/t/original/i/246d6da43bc939f8a29f64aba3db240d31e34fbac36337b417b763636d8dc66a/Screen-Shot-2019-09-17-at-6.12.11-PM.png" data-mid="50836612" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/246d6da43bc939f8a29f64aba3db240d31e34fbac36337b417b763636d8dc66a/Screen-Shot-2019-09-17-at-6.12.11-PM.png" /><img width="3220" height="1204" width_o="3220" height_o="1204" data-src="https://freight.cargo.site/t/original/i/0369897948c4f1a92475e698663e7c0c683c88d628a884aa8ec30a0028b3676c/Screen-Shot-2019-09-17-at-3.02.44-PM.png" data-mid="50827789" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/0369897948c4f1a92475e698663e7c0c683c88d628a884aa8ec30a0028b3676c/Screen-Shot-2019-09-17-at-3.02.44-PM.png" /><img width="800" height="524" width_o="800" height_o="524" data-src="https://freight.cargo.site/t/original/i/bb1850c89f11a14334f3171dbb18c92147e7645f5ce41f94ace7815f76a0ffb0/-C22301_FW19_Gigi_Hadid_Capsule_Look01_Beige_On_Model_GP_01.jpg" data-mid="50826909" border="0" data-scale="54" src="https://freight.cargo.site/w/800/i/bb1850c89f11a14334f3171dbb18c92147e7645f5ce41f94ace7815f76a0ffb0/-C22301_FW19_Gigi_Hadid_Capsule_Look01_Beige_On_Model_GP_01.jpg" /> <img width="533" height="800" width_o="533" height_o="800" data-src="https://freight.cargo.site/t/original/i/84317d65e1e381dd98407d98ee58dd377388bc4583eba893fb35b4beffc37aeb/-C22301_FW19_Gigi_Hadid_Capsule_Primary_Look_On_Model_GP_01.jpg" data-mid="50826873" border="0" src="https://freight.cargo.site/w/533/i/84317d65e1e381dd98407d98ee58dd377388bc4583eba893fb35b4beffc37aeb/-C22301_FW19_Gigi_Hadid_Capsule_Primary_Look_On_Model_GP_01.jpg" /><img width="700" height="1050" width_o="700" height_o="1050" data-src="https://freight.cargo.site/t/original/i/934a01e69d240a0b830d7ebbb9cb0620a4cdac8055491194b32422f3e0c3072e/REEBK-0196_FW19_Gigi_Capsule_Look3_Vasquez_0380.jpg" data-mid="50836778" border="0" src="https://freight.cargo.site/w/700/i/934a01e69d240a0b830d7ebbb9cb0620a4cdac8055491194b32422f3e0c3072e/REEBK-0196_FW19_Gigi_Capsule_Look3_Vasquez_0380.jpg" /><img width="794" height="521" width_o="794" height_o="521" data-src="https://freight.cargo.site/t/original/i/75cafb7e3a1714049048a45ceecff278225788fbb15a13ad99e8c9d6accf3c0d/-C22301_FW19_Gigi_Hadid_Capsule_Look01_Beige_On_Model_GP_02.jpg" data-mid="50826910" border="0" src="https://freight.cargo.site/w/794/i/75cafb7e3a1714049048a45ceecff278225788fbb15a13ad99e8c9d6accf3c0d/-C22301_FW19_Gigi_Hadid_Capsule_Look01_Beige_On_Model_GP_02.jpg" /><img width="3240" height="2160" width_o="3240" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e808d87c89f59cbed2f2ff982356bb8dcd2e40368e2ec3a1e7494d1430f423c8/REEBK-0196_FW19_Gigi_Capsule_Look2_Vasquez_933.jpg" data-mid="50836723" border="0" src="https://freight.cargo.site/w/1000/i/e808d87c89f59cbed2f2ff982356bb8dcd2e40368e2ec3a1e7494d1430f423c8/REEBK-0196_FW19_Gigi_Capsule_Look2_Vasquez_933.jpg" /><img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/7efd722d3c0ba9d6d46c098a4e4356ddeef6aef2f090efcf961258cd649a7ef9/-C22301_FW19_Gigi_Hadid_Capsule_Primary_Look_On_Model_GP_04.jpg" data-mid="50911692" border="0" src="https://freight.cargo.site/w/800/i/7efd722d3c0ba9d6d46c098a4e4356ddeef6aef2f090efcf961258cd649a7ef9/-C22301_FW19_Gigi_Hadid_Capsule_Primary_Look_On_Model_GP_04.jpg" /> https://withthatecho.com/REEBOK-X-VICTORIA-BECKHAM-SS20 Tue, 03 Mar 2020 20:04:11 +0000 withthatecho https://withthatecho.com/REEBOK-X-VICTORIA-BECKHAM-SS20 REEBOK X VICTORIA BECKHAM SEASON 3In 2019, we partnered with Reebok to bring Victoria Beckham’s creative vision to market for their first ever brand collab. After two successful campaign launches, we were excited to keep the collaboration rolling for a third season in SS20. We developed a holistic plan that merged the two brands. Equipped with a unified look and feel, we created a digital journey across all major channels to drive traffic to our custom .com experience, and developed a toolkit for the global marketplace upon launch of the collaboration.&nbsp; reebok.com/victoriabeckham Digital Campaign rollout &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Season 3 Creative Direction/Photographer: Mario SorrentiCreative Direction/Stylist: Alastair McKimm Film Director: Marilou DaubéArt Director (digital experience): Mike Torretta Digital Design: Mike Torretta, Ryan Fleming <img width="11700" height="7726" width_o="11700" height_o="7726" data-src="https://freight.cargo.site/t/original/i/b4b776ad48daa8393078f183e040ed823da3e0fe6bef098c9eba74d004e646c6/-C22560_SS20_Victoria_Beckham_Season3_Horizontal_GP_10_low.jpg" data-mid="62610090" border="0" src="https://freight.cargo.site/w/1000/i/b4b776ad48daa8393078f183e040ed823da3e0fe6bef098c9eba74d004e646c6/-C22560_SS20_Victoria_Beckham_Season3_Horizontal_GP_10_low.jpg" /> <img width="11700" height="7726" width_o="11700" height_o="7726" data-src="https://freight.cargo.site/t/original/i/b4b776ad48daa8393078f183e040ed823da3e0fe6bef098c9eba74d004e646c6/-C22560_SS20_Victoria_Beckham_Season3_Horizontal_GP_10_low.jpg" data-mid="62610090" border="0" src="https://freight.cargo.site/w/1000/i/b4b776ad48daa8393078f183e040ed823da3e0fe6bef098c9eba74d004e646c6/-C22560_SS20_Victoria_Beckham_Season3_Horizontal_GP_10_low.jpg" /><img width="375" height="616" width_o="375" height_o="616" data-src="https://freight.cargo.site/t/original/i/d9aeedc9ed94c96409df86dea421d73accdaf0152397b0fbf0dcf8bb406acf1d/REEBK-0220_SS20_Victoria_Beckham_Victoria_Beckham_InstagramCarousel_Sustain_Mock.gif" data-mid="62611250" border="0" src="https://freight.cargo.site/w/375/i/d9aeedc9ed94c96409df86dea421d73accdaf0152397b0fbf0dcf8bb406acf1d/REEBK-0220_SS20_Victoria_Beckham_Victoria_Beckham_InstagramCarousel_Sustain_Mock.gif" /> &nbsp; <img width="985" height="341" width_o="985" height_o="341" data-src="https://freight.cargo.site/t/original/i/88f10e5c7395fdf2a5a8af812b964e965f0dd15713ed5e8fe209909a1973d371/Screen-Shot-2020-03-03-at-12.55.38-PM.png" data-mid="62611956" border="0" data-scale="100" src="https://freight.cargo.site/w/985/i/88f10e5c7395fdf2a5a8af812b964e965f0dd15713ed5e8fe209909a1973d371/Screen-Shot-2020-03-03-at-12.55.38-PM.png" /><img width="1920" height="800" width_o="1920" height_o="800" data-src="https://freight.cargo.site/t/original/i/81acd699f4c07cbf34a4b295d8bd154f960c82d3ecce9fd5250a43bb6c004efe/REEBK-0220_SS20_Victoria_Beckham_Victoria_Beckham_MastheadSmall_Sustain_Desktop.jpg" data-mid="63111656" border="0" src="https://freight.cargo.site/w/1000/i/81acd699f4c07cbf34a4b295d8bd154f960c82d3ecce9fd5250a43bb6c004efe/REEBK-0220_SS20_Victoria_Beckham_Victoria_Beckham_MastheadSmall_Sustain_Desktop.jpg" /><img width="10557" height="7726" width_o="10557" height_o="7726" data-src="https://freight.cargo.site/t/original/i/e308de75c11fcb14dacafeebc86464157e4885d18439d06fb32170f2c8421bcc/-C22560_SS20_Victoria_Beckham_Season3_Horizontal_GP_04_low.jpg" data-mid="62614703" border="0" src="https://freight.cargo.site/w/1000/i/e308de75c11fcb14dacafeebc86464157e4885d18439d06fb32170f2c8421bcc/-C22560_SS20_Victoria_Beckham_Season3_Horizontal_GP_04_low.jpg" /><img width="11700" height="7726" width_o="11700" height_o="7726" data-src="https://freight.cargo.site/t/original/i/5da1a3abb90b02979274d82b23107209087489b014a2f562beb0c2d1e41c2c12/-C22560_SS20_Victoria_Beckham_Season3_Horizontal_GP_12_low.jpg" data-mid="62619345" border="0" src="https://freight.cargo.site/w/1000/i/5da1a3abb90b02979274d82b23107209087489b014a2f562beb0c2d1e41c2c12/-C22560_SS20_Victoria_Beckham_Season3_Horizontal_GP_12_low.jpg" /><img width="11700" height="7726" width_o="11700" height_o="7726" data-src="https://freight.cargo.site/t/original/i/22ba7af9fdc6cd787baa55649794552bf53d040b2657ce907ff9f7c2c3c523a3/-C22560_SS20_Victoria_Beckham_Season3_Horizontal_GP_01_low.jpg" data-mid="62614610" border="0" src="https://freight.cargo.site/w/1000/i/22ba7af9fdc6cd787baa55649794552bf53d040b2657ce907ff9f7c2c3c523a3/-C22560_SS20_Victoria_Beckham_Season3_Horizontal_GP_01_low.jpg" /><img width="1920" height="800" width_o="1920" height_o="800" data-src="https://freight.cargo.site/t/original/i/496754e031a21f5753dfe01df5a230a47b4abad0bbead0f10d38077c22ac8590/REEBK-0220_SS20_Victoria_Beckham_Victoria_Beckham_ProductStoryTab_Desktop.jpg" data-mid="63111819" border="0" src="https://freight.cargo.site/w/1000/i/496754e031a21f5753dfe01df5a230a47b4abad0bbead0f10d38077c22ac8590/REEBK-0220_SS20_Victoria_Beckham_Victoria_Beckham_ProductStoryTab_Desktop.jpg" /><img width="11700" height="7726" width_o="11700" height_o="7726" data-src="https://freight.cargo.site/t/original/i/af20233e28f610fa29639ba13703786d55bbe24b1368ee04d2e39e883c6c87f7/-C22560_SS20_Victoria_Beckham_Season3_Horizontal_GP_07_low.jpg" data-mid="62612833" border="0" src="https://freight.cargo.site/w/1000/i/af20233e28f610fa29639ba13703786d55bbe24b1368ee04d2e39e883c6c87f7/-C22560_SS20_Victoria_Beckham_Season3_Horizontal_GP_07_low.jpg" /><img width="7726" height="7726" width_o="7726" height_o="7726" data-src="https://freight.cargo.site/t/original/i/b374cc7d37e9de88e14a7ff43c2fb5aa307e88e6a9e54a8272e7c325dbdf3527/-C22560_SS20_Victoria_Beckham_Season3_Square_GP_05_low.jpg" data-mid="62618126" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/b374cc7d37e9de88e14a7ff43c2fb5aa307e88e6a9e54a8272e7c325dbdf3527/-C22560_SS20_Victoria_Beckham_Season3_Square_GP_05_low.jpg" />&nbsp; &nbsp; <img width="5000" height="7726" width_o="5000" height_o="7726" data-src="https://freight.cargo.site/t/original/i/fd46e8cb36af7add8ec76eea7c831fe87b7ade0d8a8cd3d6c8266de5568465ca/-C22560_SS20_Victoria_Beckham_Season3_Square_GP_08_alt.jpg" data-mid="63113652" border="0" data-scale="34" src="https://freight.cargo.site/w/1000/i/fd46e8cb36af7add8ec76eea7c831fe87b7ade0d8a8cd3d6c8266de5568465ca/-C22560_SS20_Victoria_Beckham_Season3_Square_GP_08_alt.jpg" /><img width="1693" height="881" width_o="1693" height_o="881" data-src="https://freight.cargo.site/t/original/i/df53936a598c809b29ffab01a81025ff168b5229d50aa29c38203a1e623fc56a/Screen-Shot-2020-03-09-at-12.29.55-PM.png" data-mid="63112093" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/df53936a598c809b29ffab01a81025ff168b5229d50aa29c38203a1e623fc56a/Screen-Shot-2020-03-09-at-12.29.55-PM.png" /> https://withthatecho.com/TCBY-Identity Wed, 20 Mar 2013 18:47:06 +0000 withthatecho https://withthatecho.com/TCBY-Identity TCBY Identity TCBY was losing market share to challenger brands. The country’s best frozen yogurt needed a re-positioning strategy to emphasize its mission as a healthy, modern and delicious treat. This brand refresh with the launch of the company’s nationwide self-serve platform is friendly, suggests health, and remains simple while incorporating a memorable twist Brand identity / store design&nbsp; Executive Creative Director: Brent Watts Creative Director: Scott Sorenson Art Direction/Design: Mike Torretta <img width="1433" height="445" width_o="1433" height_o="445" data-src="https://freight.cargo.site/t/original/i/cfea6045f301854ee50b5ca5f27b98c984f6b7f4273655831ea54291f48dc8a5/TCBY_02F_o.jpg" data-mid="50656253" border="0" src="https://freight.cargo.site/w/1000/i/cfea6045f301854ee50b5ca5f27b98c984f6b7f4273655831ea54291f48dc8a5/TCBY_02F_o.jpg" /><img width="1433" height="1174" width_o="1433" height_o="1174" data-src="https://freight.cargo.site/t/original/i/4c711bc98a2280a97d135fb1fafe5f94ee6915c41e4595ec27c5aa1770013cc9/TCBY_01B2_o.jpg" data-mid="50656251" border="0" src="https://freight.cargo.site/w/1000/i/4c711bc98a2280a97d135fb1fafe5f94ee6915c41e4595ec27c5aa1770013cc9/TCBY_01B2_o.jpg" /><img width="1433" height="677" width_o="1433" height_o="677" data-src="https://freight.cargo.site/t/original/i/dffc740f2cdad7a6e09abbe4e380c5dabd19b3bc446535c4302cade019f502ea/TCBY_02_o.jpg" data-mid="50656244" border="0" src="https://freight.cargo.site/w/1000/i/dffc740f2cdad7a6e09abbe4e380c5dabd19b3bc446535c4302cade019f502ea/TCBY_02_o.jpg" /><img width="3200" height="1680" width_o="3200" height_o="1680" data-src="https://freight.cargo.site/t/original/i/aac09a53047625671bde95e5479b0544c26f9879a1d6e62048b0a3fee540e6cb/636534249850712525-Yogurt-Cup-1.jpg" data-mid="50749075" border="0" src="https://freight.cargo.site/w/1000/i/aac09a53047625671bde95e5479b0544c26f9879a1d6e62048b0a3fee540e6cb/636534249850712525-Yogurt-Cup-1.jpg" /><img width="1433" height="507" width_o="1433" height_o="507" data-src="https://freight.cargo.site/t/original/i/00f021f9930e2b0907ac70cefe8d588a40c0aa34f1dbf6fe6b2126a77da683d4/TCBY_05C_o.jpg" data-mid="50656250" border="0" src="https://freight.cargo.site/w/1000/i/00f021f9930e2b0907ac70cefe8d588a40c0aa34f1dbf6fe6b2126a77da683d4/TCBY_05C_o.jpg" /><img width="1433" height="1007" width_o="1433" height_o="1007" data-src="https://freight.cargo.site/t/original/i/13d0ce8a484cfa610ae57f3fb47f570fe84009c89241407782ab1bc989d61944/TCBY_06D_o.jpg" data-mid="50656252" border="0" src="https://freight.cargo.site/w/1000/i/13d0ce8a484cfa610ae57f3fb47f570fe84009c89241407782ab1bc989d61944/TCBY_06D_o.jpg" /><img width="1433" height="1010" width_o="1433" height_o="1010" data-src="https://freight.cargo.site/t/original/i/ca5ec778a8d2f370ecb61de9b5c0aa7d3a4b08c3a7d8fdbe8a7ba07ee9ccde7c/TCBY_05_o.jpg" data-mid="50656245" border="0" src="https://freight.cargo.site/w/1000/i/ca5ec778a8d2f370ecb61de9b5c0aa7d3a4b08c3a7d8fdbe8a7ba07ee9ccde7c/TCBY_05_o.jpg" /><img width="1433" height="1500" width_o="1433" height_o="1500" data-src="https://freight.cargo.site/t/original/i/b7a939628195f3221dee9554e0500449814202d651f0a044115309d917ff8f62/TCBY_06_o.jpg" data-mid="50656246" border="0" src="https://freight.cargo.site/w/1000/i/b7a939628195f3221dee9554e0500449814202d651f0a044115309d917ff8f62/TCBY_06_o.jpg" /><img width="1433" height="960" width_o="1433" height_o="960" data-src="https://freight.cargo.site/t/original/i/25b4a18069c8d4e96c52d412f527eb189af4c203c699b2ee8452c09dc276bd49/TCBY_07_o.jpg" data-mid="50656247" border="0" src="https://freight.cargo.site/w/1000/i/25b4a18069c8d4e96c52d412f527eb189af4c203c699b2ee8452c09dc276bd49/TCBY_07_o.jpg" /> The Smithsonian included it in a recent exhibit on impactful logo redesigns. <img width="1433" height="922" width_o="1433" height_o="922" data-src="https://freight.cargo.site/t/original/i/e4a41534f1df91153093b6d54c0606ebd594e619497fd5c28285ac1717a532e5/TCBY_08_o.jpg" data-mid="50656248" border="0" src="https://freight.cargo.site/w/1000/i/e4a41534f1df91153093b6d54c0606ebd594e619497fd5c28285ac1717a532e5/TCBY_08_o.jpg" /> Here are some early brand explorations that I had fun with. Last pattern designed by the amazingly talented Kortney Greer. <img width="1433" height="1127" width_o="1433" height_o="1127" data-src="https://freight.cargo.site/t/original/i/26bf752b7ba10cddc2ccd109b0b11762c49189583a73e50926d3fcbb05a13fd1/TCBY_09_o.jpg" data-mid="50656249" border="0" src="https://freight.cargo.site/w/1000/i/26bf752b7ba10cddc2ccd109b0b11762c49189583a73e50926d3fcbb05a13fd1/TCBY_09_o.jpg" /> https://withthatecho.com/Adidas-Originals Fri, 15 Apr 2016 19:26:12 +0000 withthatecho https://withthatecho.com/Adidas-Originals Extra Butter NYC takeover Adidas Tubular campaign SS15 We created an elevated retail campaign for the launch of the SS15 Tubular for Adidas Originals. The client wanted the seasonal campaign to stand out, and appeal to streetwear fanatics and sneakerheads. Our approach was to limit the elements surrounding the footwear, spotlighting the product while providing an elevated aesthetic. The campaign was featured in Footaction, Footlocker, Adidas Own retail space and a custom store takeover for Extra Butter in NYC. Creative Director: Mako MiyamotoCopy Writer: Kyle Sundby Art Director: Mike Torretta, Justin Smith Design: Mike Torretta <img width="1734" height="1301" width_o="1734" height_o="1301" data-src="https://freight.cargo.site/t/original/i/d5a1dd69e2c0a2dbd1c37c3c7d51509f9e3c86a6faaf6bc436d1d1b4091409b8/Screen-Shot-2020-02-11-at-4.35.24-PM.png" data-mid="60861256" border="0" data-scale="69" src="https://freight.cargo.site/w/1000/i/d5a1dd69e2c0a2dbd1c37c3c7d51509f9e3c86a6faaf6bc436d1d1b4091409b8/Screen-Shot-2020-02-11-at-4.35.24-PM.png" /><img width="980" height="735" width_o="980" height_o="735" data-src="https://freight.cargo.site/t/original/i/37f9602e36b25f9b6067a688afdd267714becebeb8be70be1834b1c3780e5148/Tubular_Extra_Butter_3.jpg" data-mid="60861240" border="0" src="https://freight.cargo.site/w/980/i/37f9602e36b25f9b6067a688afdd267714becebeb8be70be1834b1c3780e5148/Tubular_Extra_Butter_3.jpg" />&nbsp; &nbsp;<img width="980" height="735" width_o="980" height_o="735" data-src="https://freight.cargo.site/t/original/i/bcb7c316a430c937c0906abdb1f91626e5a97131ecdea0f2e65322c326977b77/Tubular_Extra_Butter_4.jpg" data-mid="60861835" border="0" src="https://freight.cargo.site/w/980/i/bcb7c316a430c937c0906abdb1f91626e5a97131ecdea0f2e65322c326977b77/Tubular_Extra_Butter_4.jpg" /><img width="980" height="735" width_o="980" height_o="735" data-src="https://freight.cargo.site/t/original/i/9102d1cb64068ebdc6931e99a8bb7ff659096d3decfaf1df09ca8c394314ced1/Tubular_Extra_Butter_2.jpg" data-mid="60861843" border="0" src="https://freight.cargo.site/w/980/i/9102d1cb64068ebdc6931e99a8bb7ff659096d3decfaf1df09ca8c394314ced1/Tubular_Extra_Butter_2.jpg" />&nbsp; &nbsp;<img width="1316" height="984" width_o="1316" height_o="984" data-src="https://freight.cargo.site/t/original/i/42ef5f45b7ccf3eff4be69d334f2c9a882962ffeb3e7588016cf842a50002b92/Screen-Shot-2020-02-11-at-4.48.24-PM.png" data-mid="60861930" border="0" data-scale="45" src="https://freight.cargo.site/w/1000/i/42ef5f45b7ccf3eff4be69d334f2c9a882962ffeb3e7588016cf842a50002b92/Screen-Shot-2020-02-11-at-4.48.24-PM.png" /><img width="1009" height="758" width_o="1009" height_o="758" data-src="https://freight.cargo.site/t/original/i/9777156a76cff732b3c155ad0eab221513f10b39d3c266e2b8811cfad79a3206/Screen-Shot-2020-02-11-at-4.49.55-PM.png" data-mid="60862038" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/9777156a76cff732b3c155ad0eab221513f10b39d3c266e2b8811cfad79a3206/Screen-Shot-2020-02-11-at-4.49.55-PM.png" />&nbsp; &nbsp;<img width="3280" height="4928" width_o="3280" height_o="4928" data-src="https://freight.cargo.site/t/original/i/4229180ee50cc7a7f9f5690886ec675d5e0fa54a52b5e3d4695abe7408f70305/20141121_adidas_extrabutter_0006989.jpg" data-mid="60862049" border="0" data-scale="34" src="https://freight.cargo.site/w/1000/i/4229180ee50cc7a7f9f5690886ec675d5e0fa54a52b5e3d4695abe7408f70305/20141121_adidas_extrabutter_0006989.jpg" /><img width="1715" height="1231" width_o="1715" height_o="1231" data-src="https://freight.cargo.site/t/original/i/8a2ba0636ae45ccef6fe64cba33d4782bf4168d4692bd2ae67a72076a5daa66c/Screen-Shot-2020-02-11-at-4.53.01-PM.png" data-mid="60862509" border="0" src="https://freight.cargo.site/w/1000/i/8a2ba0636ae45ccef6fe64cba33d4782bf4168d4692bd2ae67a72076a5daa66c/Screen-Shot-2020-02-11-at-4.53.01-PM.png" /><img width="1192" height="895" width_o="1192" height_o="895" data-src="https://freight.cargo.site/t/original/i/8a636a09ceac01c3a224fe078cbb994ec91e453c974b4210c2ba830bc3a0cc2c/Screen-Shot-2020-02-11-at-4.52.06-PM.png" data-mid="60862302" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/8a636a09ceac01c3a224fe078cbb994ec91e453c974b4210c2ba830bc3a0cc2c/Screen-Shot-2020-02-11-at-4.52.06-PM.png" />&nbsp; &nbsp;<img width="432" height="695" width_o="432" height_o="695" data-src="https://freight.cargo.site/t/original/i/14635b8aac821ea51643293541ef1b4fda87b3520737e9b81ee18781a6375ca5/Screen-Shot-2020-02-11-at-4.39.19-PM.png" data-mid="60862551" border="0" data-scale="100" src="https://freight.cargo.site/w/432/i/14635b8aac821ea51643293541ef1b4fda87b3520737e9b81ee18781a6375ca5/Screen-Shot-2020-02-11-at-4.39.19-PM.png" /><img width="678" height="242" width_o="678" height_o="242" data-src="https://freight.cargo.site/t/original/i/bba87abd385adc93d4a4d1866c68ea7eb6295511d7b9c0376fc45de92de632b6/Screen-Shot-2020-02-11-at-4.46.07-PM.png" data-mid="60862759" border="0" data-scale="100" src="https://freight.cargo.site/w/678/i/bba87abd385adc93d4a4d1866c68ea7eb6295511d7b9c0376fc45de92de632b6/Screen-Shot-2020-02-11-at-4.46.07-PM.png" /><img width="1550" height="553" width_o="1550" height_o="553" data-src="https://freight.cargo.site/t/original/i/5922c96b94cadd9ee75285a170ca2950e1ece6cd23d8ea0e5d7fa644d8111dc0/Screen-Shot-2020-02-11-at-4.40.26-PM.png" data-mid="60862742" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5922c96b94cadd9ee75285a170ca2950e1ece6cd23d8ea0e5d7fa644d8111dc0/Screen-Shot-2020-02-11-at-4.40.26-PM.png" /><img width="965" height="628" width_o="965" height_o="628" data-src="https://freight.cargo.site/t/original/i/dee6a9979c0b25b4e0723ce92551dcf3499a91240d51467fdd390c3c840c30ed/Screen-Shot-2020-02-11-at-4.44.28-PM.png" data-mid="60862539" border="0" src="https://freight.cargo.site/w/965/i/dee6a9979c0b25b4e0723ce92551dcf3499a91240d51467fdd390c3c840c30ed/Screen-Shot-2020-02-11-at-4.44.28-PM.png" /><img width="434" height="696" width_o="434" height_o="696" data-src="https://freight.cargo.site/t/original/i/369327577ab51aa4acc1632d79a04b6a6b25118f82ac532c45e1c112c06acf60/Screen-Shot-2020-02-11-at-4.39.09-PM.png" data-mid="60862693" border="0" src="https://freight.cargo.site/w/434/i/369327577ab51aa4acc1632d79a04b6a6b25118f82ac532c45e1c112c06acf60/Screen-Shot-2020-02-11-at-4.39.09-PM.png" />&nbsp; &nbsp;<img width="435" height="695" width_o="435" height_o="695" data-src="https://freight.cargo.site/t/original/i/ff4f2271ffdaefc60b78b3c896a50833d6a120dd40187b3934a7485f2a88c41f/Screen-Shot-2020-02-11-at-4.39.36-PM.png" data-mid="60862723" border="0" src="https://freight.cargo.site/w/435/i/ff4f2271ffdaefc60b78b3c896a50833d6a120dd40187b3934a7485f2a88c41f/Screen-Shot-2020-02-11-at-4.39.36-PM.png" />