REEBOK X VICTORIA BECKHAM SS19
In SS19, we partnered with Reebok to bring Victoria Beckham’s creative vision to market for their first ever brand collab.
We developed a holistic plan that merged the two brands. Equipped with a unified look and feel, we created a digital journey across all major channels to drive traffic to our custom .com experience, and developed a toolkit for the global marketplace upon launch of the collaboration.
Digital Campaign rollout
Print, OOH
Seasons 1 & 2
Creative Direction/Photographer: Mario Sorrenti
Creative Direction/Stylist: Alastair McKimm
Hair: Bob Recine
Makeup: Emi Kaneko
Film Director: Marilou Daubé
Executive Creative Director: Mako Miyamoto
Art & Design Direction: Mike Torretta
Designers: Ryan Fleming, Gabe Bledsoe, Mike Torretta
Creative Direction/Photographer: Mario Sorrenti
Creative Direction/Stylist: Alastair McKimm
Hair: Bob Recine
Makeup: Emi Kaneko
Film Director: Marilou Daubé
Executive Creative Director: Mako Miyamoto
Art & Design Direction: Mike Torretta
Designers: Ryan Fleming, Gabe Bledsoe, Mike Torretta
