Utah Football Hall of Fame
Upon entering the Pac-12 Conference, the University of Utah needed to compete on a national level in order to sign exceptional recruits. Going head to head against some of the most powerful brands in college football (USC, Oregon, Stanford and UCLA) required Utah to raise their presence for this national stage.
In creating the space, strength, power and speed were the design philosophies that guided every decision (material, scale and form). It’s important that the voice and presence of Utah Football felt unified and loud throughout the space.
Utah Football Hall of Fame
Experiential Design and Branding.
Custom Typeface designed by Tosh Brown. Creative Director: Brent Watts
Art Director/Design: Mike Torretta
Photographer: Kevin Winzeler
Some images were taken during installation - under construction.
Experiential Design and Branding.
Custom Typeface designed by Tosh Brown. Creative Director: Brent Watts
Art Director/Design: Mike Torretta
Photographer: Kevin Winzeler
Some images were taken during installation - under construction.
