TCBY Identity
TCBY was losing market share to challenger brands. The country’s best frozen yogurt needed a re-positioning strategy to emphasize its mission as a healthy, modern and delicious treat.
This brand refresh with the launch of the company’s nationwide self-serve platform is friendly, suggests health, and remains simple while incorporating a memorable twist
This brand refresh with the launch of the company’s nationwide self-serve platform is friendly, suggests health, and remains simple while incorporating a memorable twist
Brand identity / store design
Executive Creative Director: Brent Watts
Creative Director: Scott Sorenson
Art Direction/Design: Mike Torretta
Executive Creative Director: Brent Watts
Creative Director: Scott Sorenson
Art Direction/Design: Mike Torretta
The Smithsonian included it in a recent exhibit on impactful logo redesigns.
Here are some early brand explorations that I had fun with. Last pattern designed by the amazingly talented Kortney Greer.
