RBK Rise Above Women’s Campaign / Gigi Hadid
Reebok called on us to create a global toolkit for their women’s campaign featuring Gigi Hadid that ran with the #perfectnever hashtag. Our approach was to elevate women who embrace who they are instead of what society thinks they should be, as embodied by the season-long #perfectnever campaign.
The day has come where the strive for perfection in our society is shattered. Attempting to be perfect only allows the pressures and expectations of others to limit you. Instead, working hard on being the best version of yourself is much more rewarding.
In celebration of women everywhere who climb to their highest potential (and a near-literal extension of the campaign’s visual direction), we created Rise Above.
The day has come where the strive for perfection in our society is shattered. Attempting to be perfect only allows the pressures and expectations of others to limit you. Instead, working hard on being the best version of yourself is much more rewarding.
In celebration of women everywhere who climb to their highest potential (and a near-literal extension of the campaign’s visual direction), we created Rise Above.
Photographer: Cathrine Wessel, Russell James
Executive Creative Director: Joe Sundby
Creative Director: Kyle Sundby
Art & Design Direction: Mike Torretta
Designer: Mike Torretta
Writer: Kyle Sundby
Executive Creative Director: Joe Sundby
Creative Director: Kyle Sundby
Art & Design Direction: Mike Torretta
Designer: Mike Torretta
Writer: Kyle Sundby
. 
. 
