Reebok FW16 Gigi Hadid #perfectnever
Reebok and Gigi are both breaking norms with fitness by reinforcing the message that women’s originality comes through the choices, complexities and imperfections that make them human.
As champions of originality and embracing difference, Reebok and Gigi together can break the goal of perfection by acknowledging that everyone’s journey is a complex and complicated work-in-progress.
And they are #perfectnever.
#perfectnever Campaign / Season 1
Creative Director: Mako Miyamoto
Copywriter: Kyle Sundby
Photographers: Catherine Wessel
Art Director: Mike Torretta
Creative Director: Mako Miyamoto
Copywriter: Kyle Sundby
Photographers: Catherine Wessel
Art Director: Mike Torretta
