REEBOK X VICTORIA BECKHAM SEASON 3
In 2019, we partnered with Reebok to bring Victoria Beckham’s creative vision to market for their first ever brand collab. After two successful campaign launches, we were excited to keep the collaboration rolling for a third season in SS20.
We developed a holistic plan that merged the two brands. Equipped with a unified look and feel, we created a digital journey across all major channels to drive traffic to our custom .com experience, and developed a toolkit for the global marketplace upon launch of the collaboration.
reebok.com/victoriabeckham
Digital Campaign rollout
Season 3
Creative Direction/Photographer: Mario Sorrenti
Creative Direction/Stylist: Alastair McKimm
Film Director: Marilou Daubé
Art Director (digital experience): Mike Torretta
Digital Design: Mike Torretta, Ryan Fleming
Creative Direction/Photographer: Mario Sorrenti
Creative Direction/Stylist: Alastair McKimm
Film Director: Marilou Daubé
Art Director (digital experience): Mike Torretta
Digital Design: Mike Torretta, Ryan Fleming
