Hyperice® Digital Campaign
After a year of explosive growth, Hyperice was approaching their busiest part of the year and needed a digital campaign that would continue their momentum from Black Friday through the Holiday season of 2020.
Collaborating with Hyperice’s primary photo production partner, we set the direction for the campaign and produced a comprehensive directive including visual style, taglines, copy, layout design and rollout strategy. The result was a crisp, focused campaign, helping build their social following while propelling them through their best performing holiday season to date.
Collaborating with Hyperice’s primary photo production partner, we set the direction for the campaign and produced a comprehensive directive including visual style, taglines, copy, layout design and rollout strategy. The result was a crisp, focused campaign, helping build their social following while propelling them through their best performing holiday season to date.
Photography: Photon Studio
Creative Director: Louis Carlton
Design/Design Direction: Mike Torretta
With: Plastic Sunshine
Creative Director: Louis Carlton
Design/Design Direction: Mike Torretta
With: Plastic Sunshine
