Hertho Fireplaces / Branding

Then start-up Hertho Fireplaces, was looking for a brand image that spoke about the core principles of the brand. Helping to define their voice, two characteristics rose to the top: Custom and Quality. With Hertho’s clean design and build aesthetic, the product naturally fits in any elevated modern setting.

For the first option, a rustic, hand-crafted look and feel contrasted the modernity of the product. With the second option, a more sophisticated and timeless approach was crafted to compliment the product offerings. 

While both options stood above the other designs, the second option was the winner. Hertho provides a place for the modern consumer to gather with friends and family where stories are made.