Always Classic / Reebok
Reebok came to us to create a campaign for the anniversary of the iconic “______ Classic” campaign from the early 2000’s. The challenge was to re-state Reebok’s brand history through the lens of today’s consumer.
My team and I created a year-long campaign that reflects the brand’s history of being bold, brash and with unstoppable attitude. The campaign reflects the brand’s commitment to push creative boundaries and defy the status quo.
We paired iconic Reebok silhouettes with unconventional creative visionaries, including Ariana Grande, Gigi Hadid, Rae Sremmurd, Teyana Taylor, Lil Yachty, Somi and more. Additionally, we partnered with influential photographers across the globe to capture people pushing style boundaries. The imagery gathered from the partnerships helped launch the campaign and support each shoe release, creating a compelling story that’s Always Classic.
My team and I created a year-long campaign that reflects the brand’s history of being bold, brash and with unstoppable attitude. The campaign reflects the brand’s commitment to push creative boundaries and defy the status quo.
We paired iconic Reebok silhouettes with unconventional creative visionaries, including Ariana Grande, Gigi Hadid, Rae Sremmurd, Teyana Taylor, Lil Yachty, Somi and more. Additionally, we partnered with influential photographers across the globe to capture people pushing style boundaries. The imagery gathered from the partnerships helped launch the campaign and support each shoe release, creating a compelling story that’s Always Classic.
Brand Campaign
Executive Creative Director: Joe Sundby
Creative Director: Mako Miyamoto, Kyle Sundby
Art Directors: Justin Smith, Liz Khan, Mike Torretta Design: Jessica Jones, Craig Sprecher, Ian Collazo, Mike Torretta
Writer: Kyle Sundby
Executive Creative Director: Joe Sundby
Creative Director: Mako Miyamoto, Kyle Sundby
Art Directors: Justin Smith, Liz Khan, Mike Torretta Design: Jessica Jones, Craig Sprecher, Ian Collazo, Mike Torretta
Writer: Kyle Sundby
