Extra Butter NYC takeover
Adidas Tubular campaign SS15
We created an elevated retail campaign for the launch of the SS15 Tubular for Adidas Originals. The client wanted the seasonal campaign to stand out, and appeal to streetwear fanatics and sneakerheads. Our approach was to limit the elements surrounding the footwear, spotlighting the product while providing an elevated aesthetic.
The campaign was featured in Footaction, Footlocker, Adidas Own retail space and a custom store takeover for Extra Butter in NYC.
The campaign was featured in Footaction, Footlocker, Adidas Own retail space and a custom store takeover for Extra Butter in NYC.
Creative Director: Mako Miyamoto
Copy Writer: Kyle Sundby
Art Director: Mike Torretta, Justin Smith
Design: Mike Torretta
Copy Writer: Kyle Sundby
Art Director: Mike Torretta, Justin Smith
Design: Mike Torretta
